The diaper as an advertising medium


Petersaurach (Germany), October 28, 2021 – With digital printing on backsheet films, RKW is opening up completely new marketing and advertising opportunities for its customers in the hygiene industry.

A newly designed system at the RKW plant in Petersaurach (Germany) now makes it possible to transfer highly individual, high-quality print images onto backsheet films not only in very high quantities via flexographic printing, as was previously the case, but also in very short runs.

"In principle, it's like an office printer. Here, virtually any conceivable idea can be implemented in a short time from a digital template - be it a PDF, bitmap or similar formats," said Robert Koplin, Head of R&D and Application Engineering Hygiene at RKW. The system opens up previously unattainable flexibility in the variety of motifs. While two alternating motifs are currently common in a diaper bag, hundreds of different print images can be realized with digital printing technology. For manufacturers of baby diapers, for example, this opens up many opportunities for advertising and marketing campaigns.

Next Olympic Games - why not print images of all disciplines? Soccer World Cup - pictures of the stadiums? There are virtually no limits to the imagination of branders here.

This unique digital printing technology expresses RKW’s ability to innovate and to create added value to its customers worldwide.  RKW customers were able to take an exclusive look at the first samples last week at Index 2021 in Geneva (Switzerland), and the response was very positive.

The RKW Group

The RKW Group is an independent private company headquartered in Mannheim, Germany, and is one of the world's leading manufacturers of excellent film solutions. RKW is the market leader in the areas of hygiene and agricultural films, films for the beverage industry and packaging for powdery goods. Moreover, the company also supplies films and nonwovens for medical applications, for the chemical and processing industries as well as for the construction sector. The RKW Group's sustainable plastic-based films enable its customers to improve the daily lives of consumers worldwide.

RKW employs approximately 3,000 people at 19 locations worldwide. In line with the company's slogan "When excellence matters", the company, founded in 1957, focuses on excellence in quality and service. Respect and reliability are RKW's core values and form the basis of the company's success.

Press Contact


Stephan De Maria
Media Relations
Havellandstrasse 8
68309 Mannheim|Germany
T +49-(0) 621 -18 038 139