Mannheim, April 07, 2026 – In 2026, RKW Group will be exhibiting for the first time at two major international horticultural trade fairs in Southern Europe: MACFRUT in Italy and Expolevante Níjar in Spain. With its comprehensive portfolio of greenhouse films, early harvesting films, nonwoven crop cover RKW HyJet®, and mulch films, RKW is specifically addressing the needs of modern fruit and vegetable cultivation.
By participating in these two trade fairs, RKW Group underscores its international growth ambitions and the strategic strengthening of its horticulture business. Against the backdrop of a growing global population, continuously evolving food-related trends, and rising demands for efficiency and sustainability in agriculture, protected cultivation is becoming increasingly important—an environment in which RKW makes a valuable contribution with its innovative film solutions.
Southern Europe as a Key Region for Horticulture
Spain and Italy are among the most important production regions for fruit and vegetables in Europe and offer strong potential for high-performance, crop-specific film solutions. The aim of participating in these trade fairs is to intensify professional exchange, establish new contacts, gain a deeper understanding of market requirements, and further strengthen the visibility of the RKW brand in Southern European markets.
Trade Fair Presence in Italy: MACFRUT 2026
Location & Date: Rimini, Italy | April 21–23, 2026
Booth: hall C1, booth 038
Under this year’s trade fair motto, “Make it JUICY,” MACFRUT 2026 is regarded as an international meeting point for the entire fruit and vegetable value chain. As one of the most important trade fairs in the sector, it brings together growers, technology providers, and international buyers. Visitors can expect a comprehensive platform covering everything from greenhouse technologies and irrigation systems to seeds, fertilizers, and crop protection, as well as processing, packaging, and logistics. MACFRUT offers ideal conditions for discovering innovations, forging strategic partnerships, and unlocking high-quality B2B business opportunities.
Trade Fair Presence in Spain: Expolevante Níjar 2026
Location & Date: Níjar, Almería, Spain | April 22–24, 2026
Booth: hall 2, booth 34
Expolevante Níjar is one of the leading trade fairs for intensive agriculture in southeastern Spain. Its focus is on innovations in greenhouse technology, seeds, irrigation, smart farming, and sustainability. With more than 400 exhibitors and a highly specialized professional audience of growers, technicians, and researchers, the event provides a key platform for international exchange and supports the transition to more sustainable cultivation methods.
Tailor-Made film solutions for global horticulture
From crop-specific greenhouse films and specialty solutions for carrot cultivation to a broad portfolio designed for a wide range of climatic and other growing conditions, RKW develops tailor-made solutions to support the successful cultivation of diverse crops in regions around the world.
“To further expand our expertise in international markets, we are always open to events that create new opportunities for dialogue and market access in regions where our high-quality, innovative product solutions can deliver real added value,” explains Alexandra Jaranilla, Director Marketing & Product Management RKW Group.