RKW Group - Smack Gold Award

"When Excellence Matters": Corporate Video Film Awarded Gold

Frankenthal (Germany), May 23, 2018 - "When excellence matters" - the corporate slogan of the world's leading manufacturer of film solutions reflects the philosophy behind RKW's image film which won the Gold Award at the World Media Festival in Hamburg on May 16. To view RKW's image film, click on rkw-group.com/imagetrailer.

The aim of the film is to present the market and quality leadership of RKW in highly diverse application areas and, at the same time, to increase the identification of employees with the company. "Our films, nets and nonwovens are used in many day-to-day products. In most diapers for example, RKW films make sure that baby skin stays dry, they ensure that products are better protected during transport and storage. Our agricultural films and nets contribute to improving the yield and quality of crops for people and animals. For us, excellence is very important because it is our claim to set standards for quality and performance and is thus at the core of our corporate slogan" explains Alexandra Jaranilla, Director Corporate Marketing & Communications of the RKW Group about the motivation for the film.

The image film was made by the Berlin-based SMACK communications agency which has already gathered numerous prizes and awards for its creative ideas and the script was written by the two creative minds behind SMACK, Managing Director Regula Bathelt and Creative Director Martin Bruss. "Film is not just film and we wanted to show that RKW manufactures its products with particular responsibility and to corresponding high quality standards. Excellence is lived out by every single employee" says Martin Bruss who was also jointly responsible for directing and compositing the film. The result was impressive images from the German production plants of RKW. As Director of Photography, Christof Wahl was responsible for the camera work.

For more information about RKW, please visit: www.rkw-group.com 

The RKW Group

The RKW Group is an independent, family-owned company headquartered in Frankenthal, Germany and one of the world’s foremost manufacturers of excellent film solutions. RKW is the market leader in the areas of hygiene and agricultural films, films for the beverage industry and packaging for powdery goods. In addition, the company makes films and nonwovens for medical applications, for the chemical and converting industries as well as for the construction sector. RKW’s sustainable films enable its customers to improve the daily life of consumers all over the world.

In the fiscal year 2018, RKW generated total sales of EUR 878 million. About 3,000 employees process 367,000 tonnes of plastic materials at 20 locations around the world. True to the corporate slogan “When excellence matters”, the company, which was founded in 1957, offers outstanding performance in terms of quality and service. Respect and reliability are the core values of RKW and form the basis of the company’s success.

About SMACK Communications

Founded in 1997 by Regula Bathelt and Martin Bruss, the Berlin-based strategy and communications agency is a pioneer in integrated communication concepts. The agency specializes in B2B solutions and-usually in the role as lead agency-supports German companies in their international marketing activities. Clients include the RKW Group, SMA Solar Technologies, Promerit and the NORMA Group.


Press Contact
Alexandra Jaranilla
Director Corporate Marketing & Communications
Nachtweideweg 1-7
67227 Frankenthal/Germany
T.: +49-(0)-6233-8709-136