"When Excellence Matters": RKW's Corporate Video Film Once Again Awarded
Frankenthal (Germany), November 23, 2018 - "When excellence matters" - the corporate slogan of the world's leading manufacturer of film solutions reflects the philosophy behind RKW's image film (to watch the video, click here: www.rkw-group.com/rkw-image-video), which received one of the most recognized international design awards. Following the Gold Award at the World Media Festival in May 2018, this is now the second award for the RKW corporate video.
The aim of the film is to present the market and quality leadership of RKW in highly diverse application areas and, at the same time, to increase the identification of employees with the company. "Our films, nets and nonwovens are used in many day-to-day products. RKW films ensure, for example, optimum leakage protection in most baby diapers; thanks to packaging films, products are better protected during transport and storage. Our agricultural films and nets contribute to improving the yield and quality of crops for people and animals. For us, excellence is very important because it is our claim to set standards for quality and performance and is thus at the core of our corporate slogan" explains Alexandra Jaranilla, Director Corporate Marketing & Communications of the RKW Group about the motivation for the film.
The image film was made by the Berlin-based SMACK communications agency, the script was written by the two creative minds behind SMACK, Managing Director Regula Bathelt and Creative Director Martin Bruss. "Films have a unique power, which makes them an important part of our corporate communications and brand management strategy. We are delighted that the German Design Council agrees with us on this," says Regula Bathelt. The result is a series of impressive shots taken at the German production plants of RKW. As Director of Photography, Christof Wahl was responsible for the camera work.
The German Design Award is one of the most prestigious competitions for product and communication design. Prizes are awarded to products and projects that truly represent pioneering contributions to the German and international design landscape. The German Design Council, the expert for brand and design in Germany, bestows the German Design Award.
For more information about RKW, please visit: www.rkw-group.com
The RKW Group
The RKW Group is an independent, family-owned company headquartered in Frankenthal, Germany and one of the world’s foremost manufacturers of excellent film solutions. RKW is the market leader in the areas of hygiene and agricultural films, films for the beverage industry and packaging for powdery goods. In addition, the company makes films and nonwovens for medical applications, for the chemical and converting industries as well as for the construction sector. RKW’s sustainable films enable its customers to improve the daily life of consumers all over the world.
In the fiscal year 2018, RKW generated total sales of EUR 878 million. About 3,000 employees process 367,000 tonnes of plastic materials at 20 locations around the world. True to the corporate slogan “When excellence matters”, the company, which was founded in 1957, offers outstanding performance in terms of quality and service. Respect and reliability are the core values of RKW and form the basis of the company’s success.
Director Corporate Marketing & Communications